Promoting Your eBook

OK, so the eBook has been written, proofread, the cover designed and the content formatted by a professional. So what's next? How do you let people know it exists? How do you effectively promote it?

Luckily there are plenty of eye-catching ways to promote your eBook.

3D Ecovers

These are one of our most popular services. Instead of just having a flat thumbnail of your book, why not jazz it up and have a 3D cover? You will attract more sales and it will show the potential buyer that you are serious about promoting your eBook.

Minisites

Well you have your eBook and your 3d cover... now where do you show it off, and more importantly, sell it? If you have an existing website, that would be the obvious choice. But, if you don't and you need a cheap, easy-to-maintain alternative, html minisites are the way to go.

Generally they consist of 1 webpage to showcase your product. Informative sales copy should be written that highlights the benefits of purchasing the eBook, include your 3d image of the book and a method to purchase the showcased product. You may want to offer a money back guarantee or provide some testimonials of how much previous customers loved your eBook. This page should have it all. It should also follow the same theme and style as your eBook. Consistency of your branding will show you mean business.

Maintenance

If you know a little about html you can maintain the webpage yourself. If not, you can always hire us to make changes to it for you. Another point of mention is hosting. Every website needs a host. We recommend Go Daddy for all your website hosting and domain registration needs.
Other Options

Interactive Video

Some of our clients like to offer more interactive ways to get their message across to their customers. You may want to offer video presentations outlining the chapters in your eBook or provide more information on a particular subject. This can be achieved through online videos, PowerPoints or flash videos. It is a great way to interact with your customers and provide a more personal experience.

Social Networking

With the internet being a popular choice for people to interact now-a-days, a smart choice to promote your eBook would be to get online profiles with the top social networking websites. Here are just a few you should consider:

Twitter

You can share information on your eBook topic, promote your product to your followers and increase profits.

Check out their new website offering advice for businesses on how to set up, use and then leverage their accounts to help their business.

FaceBook

Sign up for a fan page and have people join and promote your eBook. Offer discounts to anyone who joins your page. Another alternative is to create an ad on FaceBook to gain even more attention.

LinkedIn

Build your own business network on this popular site. Network with people in the same industry and get your eBook noticed.

Digg

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by their users.

Blogs

In addition to the above sites, you may want to consider having a blog. They are a popular choice for promoting products and services, and are generally cheaper than having a full website.

According to Technorati.com, a search engine dedicated to blogs, there are some 71 million blogs worldwide, and 175,000 new blogs are being launched daily.

Blogs are a good way to position yourself as an expert, and offer a simple and fast way to put information online.

Once again, you can also offer discounts to anyone that signs up for notifications of your blog postings.

Get a Mailing List

Include a form on your website and have people sign-up for newsletters or articles that you have written. Always include links to your website and a promotional ad of your eBook. Soon enough you will have a large list of people that you can promote your new digital product through.

 

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